The Head of Growth Playbook: Drive Predictable Revenue with These 7 Moves

In 2025, growth isn’t a guessing game — it’s a system. And the companies winning? They all have one thing in common:
A Head of Growth who owns that system.

This isn’t your typical marketing role. It’s part strategist, part operator, part optimizer — laser-focused on driving revenue through aligned teams, clean data, and smart experimentation.

If you’re stepping into this role (or building around it), here’s the playbook that powers predictable growth.

What Does a Head of Growth Actually Do?

A Head of Growth connects marketing, sales, product, and ops — uniting them under one mission: scale revenue efficiently.

Their job isn’t just leads. It’s:

• Building funnels that convert
• Uncovering bottlenecks
• Accelerating the full customer journey
• Making growth repeatable

The 7 Moves Every Head of Growth Should Master

1. Align the Revenue Teams
Break silos. Ensure marketing, sales, and customer success share the same goals, data, and tools. This is where RevOps becomes your backbone.

2. Develop a Strategic Growth Roadmap
Start with pipeline and retention goals, then reverse-engineer the actions to get there.
Funnel gaps?
Traffic bottlenecks?
Conversion drop-offs?
Build your roadmap around solving those.

3. Prioritize Experiments (Not Just Tactics)
High-growth teams test fast and often.
Think A/B tests, channel experiments, offer variations — all with KPIs defined upfront.

4. Centralize Data for Clarity
Your CRM should be your growth command center. Integrate marketing, sales, and product signals to get a true picture of performance.

5. Build Scalable Systems, Not Just Campaigns
Templatize successful campaigns. Automate handoffs. Create documented workflows so your team can run fast — without relying on guesswork.

6. Track the Right KPIs
Focus on full-funnel metrics:

• CAC (Customer Acquisition Cost)
• LTV (Customer Lifetime Value)
• Conversion rate by stage
• Time-to-close
• Activation and retention rates

These show you where momentum is building — or stalling.

7. Enable the Team, Don’t Just Direct Them
Create dashboards, launch playbooks, and give teams the tools to move quickly.
When you enable others to own growth, it compounds.

Tools Every Head of Growth Should Use

• HubSpot – CRM, marketing automation, attribution, reporting
• Figma and Notion – For testing plans, experiments, and collaboration
• Segment – Clean customer data across tools
• Google Looker Studio – For lightweight dashboards
• Zapier and Make – To automate and scale growth ops
• Hotjar and VWO – For behavior analytics and optimization

How Epic RevOps Supports High-Growth Leaders

We help Heads of Growth do their best work — faster.
Here’s how:

• HubSpot growth architecture designed to scale with your funnel
• RevOps enablement — aligning tech, data, and execution
• Campaign support and dashboard builds
• Custom workflows, automation, and training
• Strategic sprints to help test, learn, and scale

Whether you’re building a growth engine or fixing a broken one — we build the system that drives revenue.

Growth Doesn’t Happen by Accident. It Happens by Design.

If you’re responsible for driving growth in 2025, don’t rely on scattered tools, unclear data, and last-minute decisions.

Use a system. Own your funnel. Build repeatable wins.

Let’s build your growth engine together.

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